01
Digital Marketing Fundamentals
Inbound vs outbound · Customer journey · Marketing funnels · Buyer personas
CapsEdu Career Program
Become job-ready in digital marketing. Master SEO, Google Ads, Meta Ads, Analytics, Generative AI, e-commerce and freelancing through live practical training, real projects and unlimited interview opportunities.
Offer fee
₹30,000
₹42,000
No-cost EMI
₹3,000 / mo
Education finance partners
Eligibility
12th pass, graduates and working professionals. No coding required.
Career Paths
The skills you build open doors across high-growth roles in India's digital economy.
Digital Marketing Executive
High demand
SEO Executive
High demand
Google Ads Specialist
Very High demand
Social Media Manager
High demand
Performance Marketer
Very High demand
Ecommerce Executive
High demand
Marketing Analyst
High demand
Freelancer / Agency Owner
Booming demand
Fresher (0–2 Years)
₹3 – 6 LPA
2–4 Years
₹6 – 12 LPA
5+ Years
₹12 – 25 LPA
Freelancer
₹50K – 3L / month
Curriculum
Designed around hiring-manager expectations. Continuously updated for AI-first workflows.
01
Inbound vs outbound · Customer journey · Marketing funnels · Buyer personas
02
On-page SEO · Technical SEO · Off-page & link building · Local SEO · AI SEO & GEO
03
Search ads · Display ads · Shopping ads · YouTube ads · Performance Max
04
Campaign structure · Pixel & CAPI · Creative strategy · Retargeting
05
Content strategy · Reels & shorts · Community growth · Influencer marketing
06
Blog strategy · Storytelling · Video scripts · AI content workflows
07
Mailchimp / Klaviyo · Drip campaigns · Newsletter growth · Segmentation
08
GA4 setup · Events & conversions · Looker Studio · Attribution
09
WordPress · Elementor · Landing pages · Conversion optimisation
10
ChatGPT / Gemini workflows · Midjourney · Jasper & Copy.ai · AI automations
11
Zapier / Make · CRM workflows · Lead scoring · WhatsApp automation
12
Upwork & Fiverr · Cold outreach · Pricing & proposals · Agency setup
Tools you will master
Learn by Doing
Theory doesn't get you hired — projects do. You graduate with a portfolio of real work.
Mentors & Trainers
Lead Trainer — Google Ads & Performance
Google Ads consultant & online branding expert with 14+ years in strategic marketing, viral campaigns and social at scale.
Senior Trainer — Amazon E-Commerce
Amazon-authorised trainer with 6+ years across Amazon, Flipkart & eBay. Ex-Head of Department at a Delhi e-commerce startup.
Senior Trainer — Web & Tech
Worked with US-based INC 5000 companies. 6+ years in coding, optimisation strategies and web development.
Testimonials
“My honest review of the CapsEdu Digital Marketing course — practical, intense and placement-focused.”
Yashashvi
Digital Marketing Student
“How CapsEdu helped me grow my career — from confusion to a clear digital path.”
Lovely
CapsEdu Student
“From a beginner to job-ready — sharing my CapsEdu journey.”
Rupa
CapsEdu Student
FAQs
Everything students and parents commonly ask about the program.
Yes. Every business needs digital acquisition. Freshers typically start at ₹3–6 LPA, with strong growth as you specialise in ads, SEO or analytics.
Free · No obligation · 100% confidential
20-minute 1:1 counselling · personalised career-fit · EMI & batch details on WhatsApp.
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